LA Bodega Brewing Co.

Packaging and lifestyle brand system

LA Bodega Brewing Co. is a craft brewery rooted in bold flavor and strong cultural presence. The goal was to create packaging and campaign visuals that felt elevated yet approachable, designed to stand out on shelf and extend naturally into events, promotions, and real world experiences.

Role:

Concept and visual direction
Packaging and label design
Brand system development
Campaign extensions across print, events, and digital
Production ready files and vendor coordination

Visual System

The visual system was designed to balance consistency and flexibility, allowing each beer to stand on its own while reinforcing a cohesive brand presence across packaging and campaigns.

Color System

A neutral core palette paired with expressive accents to differentiate each beer while maintaining cohesion.

Typography

Core Beers

Core beers unified by a consistent label structure with distinct visual personalities.

Limited releases created in collaboration with partner brands.

Collaboration beers

Limited Collaboration

Pantone 294 Collaboration

Designed in collaboration with Pantone 294, this limited release explores color as the primary storytelling element. The packaging leans into a restrained palette and minimal graphic language while maintaining La Bodega’s core label structure, allowing the collaboration to feel distinct without breaking the brand system.

Special Release

Mario Chelada Collaboration

A collaborative release with Mario Chelada that blends La Bodega’s brand foundation with bold, flavor forward visual cues inspired by the chelada experience. The design balances expressive illustration and typography with a familiar label structure to ensure shelf impact while remaining cohesive within the broader brand system.